Privacy policy

Privacy Policy
Last updated: 8 February 2025

This Privacy Policy describes how Macc Media Co (“Macc Media Co”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit or interact with our website (the “Site”), engage us to provide content and creative services, or otherwise communicate with us (collectively, the “Services”).

For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a client, a representative of a client, a website visitor, podcast guest, talent/participant in content we create, contractor, job applicant, or another individual whose information we collect in connection with our Services.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us and the Services.

In addition to the specific uses set out below, we may use information we collect about you to:

• Communicate with you;

• Provide, personalise, maintain and improve the Services;

• Perform and manage our contracts with you or your organisation;

• Comply with any applicable legal obligations;

• Enforce any applicable terms of service or other agreements; and

• Protect or defend the Services, our rights, and the rights of our users, clients or others.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term “personal information”, we are referring to information that identifies, relates to, describes or can be associated with you as an individual.

The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

• Contact and business details – including your name, job title or role, company or organisation name, postal address, phone number, and email address.

• Service and project information – including information about the business or brand you represent, your content needs and preferences, project briefs, locations for on-site shoots, and any other information you provide in connection with a proposal, booking, or engagement.

• Billing and payment information – including billing address, contact details for invoicing, and limited payment-related information (for example, invoice references or partial payment details). Full card or bank account details are typically collected and processed directly by our payment processors, not by us.

• Account information – if we provide you with access to any client portal, asset library or collaboration platform, we may collect your username, password, security questions, and other information used for account security purposes.

• Communications and support information – including the information you choose to include in communications with us (for example, when you send an email, complete a contact form, respond to a survey, or speak with us by phone or video call).

• Talent / participant information – where you participate in or appear in content we create (for example, as a client representative, podcast guest, interviewee, or featured customer), we may collect:

  • Your name and basic contact details;

  • Biographical information you choose to share (role, background, story);

  • Consent and release forms you sign; and

  • Any preferences or limitations you tell us about your participation.

• Job application information – if you apply for a role or submit an expression of interest (including as a contractor or freelance creative), we may collect your CV, portfolio, referee details, work history and other information you choose to provide.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features (for example, we may not be able to respond to an enquiry or perform Services if we do not have adequate contact or project information).

Content and Media We Capture in the Course of Providing Services

Because we are a visual storytelling and content production studio, we also collect and create:

• Images, audio and video recordings – including photographs, video footage and audio recordings captured:

  • At your premises or locations you designate;

  • Of you, your staff, customers, students, contractors or other participants (where permitted by you and applicable law); and

  • As part of podcasts, interviews, events or other productions we manage.

• Derived content and edits – including edited media files, transcripts, captions, graphics, and other derived content we create using the original recordings.

We collect and process this information to plan, produce, edit and deliver content in line with our engagement with you. Our use of this information is typically governed both by this Privacy Policy and the specific services agreement or release forms in place with you and any participants.

Information We Collect about Your Usage

We may automatically collect certain information about your interaction with the Site and certain online aspects of the Services (“Usage Data”). To do this, we may use cookies, pixels and similar technologies (“Cookies”).

Usage Data may include:

• Information about how you access and use our Site (pages viewed, links clicked, time spent, navigation paths);

• Device and browser information;

• Information about your network connection;

• Your IP address and general location derived from it; and

• Other information regarding your interaction with the Site, our emails, and online content.

Information We Obtain from Third Parties

We may obtain information about you from third parties, including from vendors and service providers who collect or process information on our behalf, such as:

• Website hosting, analytics and marketing providers – who may collect information such as your IP address, browser details, and on-site behaviour when you visit our Site or interact with our emails and digital campaigns.

• Payment processors – who collect payment information (for example, bank account, credit or debit card information, billing address) to process payments in order to perform our contract with you.

• Clients and partners – our clients or business partners may provide us with contact or participant information about you where:

  • You are their employee, contractor or representative who will liaise with us;

  • You are proposed to feature in content we create (for example as a customer, student, or staff member); or

  • They refer you to us as a prospective client or collaborator.

• Social media platforms and public sources – where you engage with our content on social platforms, or where you make certain business information publicly available (for example, on LinkedIn or your company website), we may collect or infer information such as your name, role, and professional interests.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy and any additional contractual obligations we have with those third parties. Also see the section below, Third Party Websites and Links.

How We Use Your Personal Information

We use your personal information for a variety of purposes in connection with operating, improving and growing our business and providing our Services, including:

Providing and Managing the Services

We use your personal information to provide you with the Services and to perform our contracts with you or your organisation, including to:

• Respond to enquiries and provide proposals or quotes;

• Plan, schedule and manage content strategy, on-site shoots and production activities;

• Capture, edit and deliver photo, video, audio and other content;

• Provide you with access to client portals, proofing platforms or media libraries;

• Manage and administer contracts, retainers and project scopes;

• Process payments and issue invoices;

• Communicate with you about your account, projects, deliverables, changes to our Services or this Privacy Policy; and

• Provide other features and functionalities related to your account and engagement with us.

Content Creation, Portfolios and Case Studies

Subject to our contracts and any agreed restrictions, we may:

• Use content we create (including images, footage and project descriptions) to:

  • Deliver the agreed Services to you; and

  • Showcase our work in portfolios, showreels, case studies, social media posts, and proposals; and

• Refer to your business name and general project details as part of our marketing and credentials material.

Where required by law or our agreement with you, we will seek your consent (or ensure you have obtained consent from relevant individuals) before using identifiable images, audio or stories in our own marketing.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, such as to:

• Send marketing, advertising and promotional communications by email, text message or mail;

• Invite you to events, webinars or workshops;

• Show you advertisements or sponsored content for our Services on our Site, social media and other websites; and

• Better tailor our Services and advertising to your interests based on usage and interaction data.

You can opt out of direct marketing at any time (see Managing Communication Preferences below).

Analytics, Service Improvement and Business Operations

We use your personal information to:

• Monitor, analyse and improve our Site, Services and business processes;

• Develop new services, offerings and content formats;

• Understand how our content performs and how users engage with it;

• Train our staff and contractors (for example, using anonymised or de-identified examples in training materials); and

• Manage business operations such as accounting, auditing and internal reporting.

This is in our legitimate interests to administer, improve and optimise the Services and to operate a successful business.

Security and Fraud Prevention

We use your personal information to:

• Maintain the security and integrity of our Site, Services and systems;

• Detect, investigate or take action regarding possible fraudulent, illegal or malicious activity;

• Protect our rights, property and safety, and those of our clients, users and the public; and

• Enforce our agreements and terms.

If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.

Cookies

Like many websites, we use Cookies on our Site. Cookies and similar technologies help us:

• Operate and secure the Site;

• Remember your actions and preferences;

• Run analytics and better understand user interaction with the Site; and

• Tailor our content and marketing.

We may also permit third parties and service providers to use Cookies on our Site (for example, analytics providers, advertising partners or embedded media platforms).

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

If you would like more detailed information about the cookies and similar technologies used on our Site, you can contact us using the details at the end of this Privacy Policy.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for contract fulfilment purposes, legitimate business purposes and other reasons described in this Privacy Policy. Such circumstances may include:

• Service providers and vendors – with vendors or other third parties who perform services on our behalf, including:

  • IT and website hosting providers;

  • Payment processors and banking partners;

  • Customer relationship management and email service providers;

  • Analytics and marketing tools;

  • Cloud storage and project management platforms; and

  • Freelance or contract creatives (such as photographers, videographers, editors, sound engineers and drone operators) engaged by us to help deliver the Services.

• Business and marketing partners – with business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.

• Clients and collaborators – where:

  • We are engaged by one of our clients and process your personal information (for example, your image, role or testimonial) as part of content we create for them; or

  • You collaborate with us and we jointly deliver services with another provider.

• With your direction or consent – when you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as:

  • When we share content featuring you on platforms you nominate;

  • When we use your testimonial or story in our marketing; or

  • Through your use of social media widgets, integrations or third-party logins.

• Affiliates and related entities – with our affiliates or otherwise within our corporate group (if any), in our legitimate interests to run a successful business.

• Business transactions and legal obligations – in connection with:

  • A business transaction such as a merger, acquisition, restructuring, or sale of assets;

  • Insolvency or bankruptcy processes;

  • Compliance with any applicable legal obligations (including to respond to subpoenas, court orders, lawful requests from regulators, and similar requests); and

  • Enforcement of any applicable terms of service or other agreements, and protecting or defending the Services, our rights, and the rights of our users or others.

Categories of Personal Information We Disclose

We may disclose the following categories of personal information about users for the purposes set out above in How We Collect and Use Your Personal Information and How We Disclose Personal Information:

Category of personal information Categories of recipients Identifiers such as basic contact details and account information (name, email, phone, address) Vendors and third parties who perform services on our behalf (such as IT and hosting providers, payment processors, CRM and email providers, customer support partners and data analytics providers); business and marketing partners; affiliates and related entities; clients (where relevant). Commercial / service information such as enquiries, project and booking information, invoices and payment records Same as above. Internet or other similar network activity, such as Usage Data Vendors and third parties who perform services on our behalf (such as internet service providers, analytics and advertising providers, and hosting providers); business and marketing partners. Geolocation data such as locations determined by an IP address or other technical measures Vendors and third parties who perform services on our behalf (such as analytics and security providers); business and marketing partners where permitted by applicable law. Professional and employment-related information (role, employer, CV or portfolio information for applicants or contractors) Vendors and third parties who perform services on our behalf (such as HR, recruitment or talent management tools); affiliates and related entities; clients where necessary to coordinate project work or subcontracting (for example, where a client needs to know which contractor will attend site). Media content (images, video, audio recordings, transcripts and derived content) Clients and collaborators to whom we deliver content; vendors who provide storage, editing, review and collaboration tools; our business and marketing partners (for example, when co-producing content); affiliates and related entities; and, with your consent, the public via our marketing.

We do not use or disclose sensitive personal information without your consent or for the purposes of inferring characteristics about you, other than as permitted by applicable law.

With your consent (where required), we may share personal information for the purpose of engaging in advertising and marketing activities.

Third Party Websites and Links

Our Site and our content may provide links to websites, platforms or services operated by third parties (for example, social media platforms, podcast platforms, video hosting platforms or partners’ websites). If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions.

We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children’s Data

Our Site and Services are primarily directed to business customers and are not intended to be used by children.

We do not knowingly collect any personal information directly from children without appropriate consent. In some cases, our clients (for example schools or education providers) may engage us to create content that includes children. In those circumstances we rely on our clients to obtain and manage any required consents from parents or guardians and to ensure that our filming and content use is lawful and appropriate.

If you are a parent or guardian of a child who has provided us with their personal information directly, you may contact us using the contact details set out below to request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms may be defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

We take reasonable steps to help protect your personal information from misuse, interference, loss, and unauthorised access, modification or disclosure. However, please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security”. In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as:

• Whether we need the information to maintain your account or our relationship with you;

• To provide the Services and manage ongoing projects or retainers;

• To comply with legal and regulatory obligations (for example, record-keeping requirements);

• To resolve disputes; and

• To enforce agreements and other applicable contracts and policies.

We may retain certain information in back-ups or archives for a reasonable period after active use has ceased.

Your Rights

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in some cases, we may decline your request as permitted by law.

• Right to Access / Know – You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.

• Right to Delete – You may have a right to request that we delete personal information we maintain about you, subject to certain exceptions (for example where we need it to comply with law or to establish, exercise or defend legal claims).

• Right to Correct – You may have a right to request that we correct inaccurate or incomplete personal information we maintain about you.

• Right of Portability – You may have a right to receive a copy of the personal information we hold about you in a portable format and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

• Right to Opt Out of Sale or Sharing or Targeted Advertising – In some jurisdictions, you may have a right to direct us not to “sell” or “share” your personal information or to opt out of the processing of your personal information for purposes considered to be “targeted advertising”, as defined in applicable privacy laws. We do not sell your personal information for money, but we may use and disclose personal information for advertising and analytics as described above. Please note that if you visit our Site with a Global Privacy Control (GPC) opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out of certain forms of “sale” or “sharing” of information for the device and browser that you use to visit the Site, where required by law.

• Restriction of Processing – You may have the right to ask us to stop or restrict our processing of personal information in certain circumstances.

• Withdrawal of Consent – Where we rely on consent to process your personal information, you may have the right to withdraw this consent at any time. This will not affect the lawfulness of processing before withdrawal.

• Appeal – In some jurisdictions you may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our response to your request or using the contact details below.

• Managing Communication Preferences – We may send you promotional emails or other marketing communications, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you or by contacting us. If you opt out, we may still send you non-promotional emails, such as those about your account, projects, or Services you have requested.

You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorised agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we may require that the agent provide proof you have authorised them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request within the timeframes required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below.

If you are not satisfied with our response to your complaint, depending on where you live you may have the right to:

• Appeal our decision by contacting us again using the contact details set out below; and/or

• Lodge your complaint with your local data protection authority or privacy regulator (for example, in Australia, the Office of the Australian Information Commissioner).

International Users

Macc Media Co is based in Australia, but we may transfer, store and process your personal information outside the country you live in. Your personal information may be processed by staff and third-party service providers and partners in other countries (for example, where our hosting, storage, email or project management providers operate).

Where required by law, we will take steps to ensure that any cross-border transfer of your personal information provides appropriate safeguards, such as entering into standard contractual clauses or relying on other lawful transfer mechanisms. If we transfer your personal information out of Europe or the UK, we will rely on recognised transfer mechanisms like the European Commission’s Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us at:

• Email: hello@maccmedia.co

• Postal address: c/o Kelly + Partners - Northern Beaches, Level 2a 120 Old Pittwater Road, Brookvale NSW, 2100, Australia.

Please include sufficient information for us to identify you and respond to your request or enquiry.